Sites 5 to 100+ users Little or no technology background, no formal communication or IT department, no technology strategy Owner is decision maker Business benefits, needs not always identified by customers Simplicity, overall solution price Volume making channels. Mass Market SMB Mass Market Mono-site or small number of sites (average ) Companies from 5 to 200 employees. 12M SMB 3M SMB, LE 425K LE 53K Custom, Projects Number of Companies Worldwide. Mid Market 1 5 20 100 500 Self-employed companies.
Operators (added-value organization) SMB. Sites from 5 to 250 users Technology background, ITC department Formal decision process with internal competences involved Integration in corporate environment, future safe Applications, IP Networking Added-value channels, System integrators. Number of Employees Per Company SMB Mid Market Main sites, Branch Offices, networking (average 4 sites) Companies from 50 to 500 employees. Small enterprise customers needs Alcatel strategy & position on this market OmniPCX Office Compact Edition positioning into the OmniPCX Office range How to sell OmniPCX Office Compact Edition? OmniPCX Office Compact Edition business cases Business case n☁: small office Business case n☂: medical cabinets, lawyers cabinets Business case n☃: small agencies in large account OmniPCX Office Compact Edition sales toolsģ Small enterprise market & Alcatel strategy 1 How to sell OmniPCX Office Compact EditionĢ Agenda Small enterprise market & Alcatel strategy
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